Planes, Trains, and a Monorail
By: Christopher Bright
http://www.dwell.com/daily/blog/5677821.htmlFor me, traveling is usually a pleasure, especially when it’s on the company dollar. So it was with great anticipation that I prepared for my most recent trip to the International Consumer Electronics Show in the homey little town of Las Vegas, NV. Flight arrangements came easily, but only after nine phone calls to various hotels did I find a place to rest my weary head after the full days of power walking and technical jargon ahead. I steeled myself for the onslaught of unwashed masses and overstimulated gaming enthusiasts. What I wasn’t ready for was the small matter of getting there.
When I awoke at 5 am, the sky was still an inky ominous black. I braved the elements en route to BART (Bay Area Rapid Transit), the public train system here in the Bay Area. Standing there alone with my thoughts, the station looked different than it usually did during my daily commute. It looked foreign, and I saw it as if it were the first time I had been there.
Had I missed my train? Why were the overhead monitors streaming Orwellian phrases like “Remain vigilant!” instead of the one relevant data point I was looking for—the time of the next train. “Platform 1” and “Platform 2” gave no indication of their direction. For some poor tourist, the interaction was very poorly designed, deliberately punitive even. How was this possible? I thought information design was popularized way back in 1972 by Otl Aicher and his pictogram designs for the 1972 Olympic games in Munich.
